A Bright new look for Eclipse Professional Workshop Tools
Few brands have the history and heritage of Eclipse Professional Workshop Tools. The brand dates to 1889 when James Neill, a successful Sheffield accountant, turned to steel making and patented composite steel, steel-backed iron, for hacksaw blades. The Eclipse trademark was registered in 1909, and in 1911 Neill launched the world’s first composite steel hacksaw blades under the Eclipse brand.
The Eclipse bright blue hacksaw blades are instantly recognisable, and the same colour is used across Eclipse branding. The new Geometric design which forms the basis for the brand refresh takes its inspiration from the flashes within the existing Eclipse logo and the new look places greater emphasis on the well-known Eclipse bright blue.
Export Director Steve Turner says “We have shared our plans for the new Eclipse branding with customers around the world and all are looking forward to seeing the new Geometric design as it is rolled out across our range. It gives us an eye-catching new look in the competitive hand tools market whilst retaining the most recognisable elements and trusted heritage of our existing Eclipse brand identity”.
The new Eclipse identity is being introduced on a rolling basis with plans for a full Trade preview in early Spring 2024 at the International Hardware Fair in Cologne.