A powerful brand with a remarkable heritage dating back to 1760, Spear & Jackson has an undisputed reputation for quality, reliability and innovation. In short it is a brand that consumers trust. Building on this unique heritage Spear & Jackson has developed a brand licensing program with high quality partners, chosen to support its “Outdoor Living” concept.
There are currently ten UK licensing partnerships in place with both manufacturers and major high street retailers including Argos, Home Bargains, Ideal Shopping World, JD Williams, B&M, DSL, Doff, Assured Products, PBFA and 151. We have one licencing partner within our export business which is First Cut, based in South Africa.
These partnerships mean that consumers can now experience the quality and value of the Spear and Jackson brand in the following new categories:
- Garden Power Tools
- Garden Apparel and gifting
- Garden chemicals weed and feed
- Garden lighting
- Pest control
- Outdoor cleaning products
- Outdoor paints and stains
- Specialist oils and sprays for maintaining garden furniture
We work very closely with our brand licensing partners throughout the product development process to ensure that the level of product performance and quality benefits the brand and we are very excited to see such a wide range of new Spear and Jackson brand licensed “Outdoor Living” products appearing on the high street and online. These new products complement our own core range of quality hand and garden tools and accessories which combine traditional production methods with the very latest manufacturing technology.
We look forward to continuing the roll out of our licensing program and to developing more brand partnerships which support our strategic vision. If you would like to discuss the possibility of joining the Spear & Jackson brand licensing program please contact us.